Turning capabilities into a clear offer.
Your technical team can deliver. Now make it clear what you offer, which customer problems you solve and why it matters to their business.
SALES LEADERSHIP. NEW MARKETS.
Build a stronger
sales organisation.
Expand into a new market.
Salesenz helps B2B software and technology services companies turn technical expertise into business growth.
I work directly with founders and their teams to clarify the offer, reach the right customers and move sales opportunities forward.
Working directly alongside your team.Explore the services
01 / OUR PURPOSE
Valuable technology deserves a clear route to customers.
Technical capability creates possibilities. Customers realise the value when those capabilities address a problem they recognise and want to solve.
Salesenz exists to help technology businesses make that connection, bringing technical expertise, customer needs and commercial action together.
02 / YOUR NEXT CHAPTER
What stands between your expertise and your next customer?
You offer software products, solutions or technology services. Growing the business means making clear what customers can achieve with your offering, who needs it and how they will buy.
Moving beyond founder-led sales.
You lead the important meetings, shape proposals and keep relationships moving. You need a sales approach that others can help execute.
Finding the right next market.
You are considering a new country, industry or customer segment. You need to understand where your offering fits and how to reach the right buyers.
Turning interest into commercial opportunities.
Demonstrations and exploratory conversations generate interest, but projects and purchasing decisions are not progressing as expected.
03 / ALONGSIDE YOUR TEAM
In the room.
In the work.
I work alongside your team to connect what you can deliver with what customers need.
Customer relevance first.
We clarify the problem you solve, the customers most likely to value your offering and the evidence that supports your proposition.
Direct involvement.
I take responsibility for agreed commercial activities, joining customer conversations, developing partnerships and working on proposals, negotiations and follow-up.
Capability that stays with your team.
Through coaching, shared reviews and documented learning, we strengthen the knowledge and working practices your team can build on.
We agree the priorities, time commitment and responsibilities before the engagement begins.
04 / TWO WAYS TO WORK TOGETHER
The support your next stage needs.
New
Market Entry
Find the markets and customer segments where your software, solutions or services address a meaningful business need.
I help assess opportunities, shape your value proposition, prioritise accounts and develop customer and partner relationships.
The approach is tailored to your offering, target customers and business model.
Discuss your next marketFractional & Interim Sales LeadershipAdvisory Board Support
Bring experienced sales leadership into your team, either part-time or full-time for a defined period.
I help set commercial priorities, structure your sales process, coach your team and work directly on customer opportunities, from discovery and proposal development to negotiations and follow-up.
I can also serve on your advisory board, providing strategic guidance on commercial strategy, market expansion, partnerships and team development.
Advisory board support is a strategic engagement option. Day-to-day sales execution is agreed separately through fractional or interim sales leadership.
Discuss your sales organisationWork with Salesenz on either need independently or combine them within an agreed engagement.
05 / SELECTED EXPERIENCE
Experience behind
the approach.
I have recruited, built and led technical and go-to-market teams, opened new markets and developed enterprise customer and partner relationships across software, SaaS and technology services. My responsibilities have included regional operations, commercial strategy, team coaching and succession planning.
Bringing a SaaS solution into a new market.
Developed the market-entry approach for a compensation management SaaS solution in Türkiye, worked with a technology partner on co-selling and won the solution’s first financial-services customer in the market.
Developing a managed services business.
Built a commercial team, helped reshape an IT outsourcing offering into managed services and secured several multi-year agreements with enterprise customers.
Establishing an international operation.
Established a regional operation and built a 12-person technical team supporting international customers, while developing local customer and partner relationships.
06 / HOW WE WORK
A clear starting point.
A practical way forward.
01 / Understand
Review your capabilities, offering, customer evidence and delivery model. Identify the commercial questions that need answering first.
02 / Focus
Agree the target customers, value proposition, route to market and responsibilities.
03 / Execute
Work alongside your team on customer discovery, partnerships, proposals and live sales opportunities.
04 / Review
Assess buyer feedback and opportunity progress. Refine the offer and sales approach, and document what your team can build on.
07 / MEET THE FOUNDER
Fatih Kılıçaslan
Founder of Salesenz
I’m Fatih Kılıçaslan, a commercial leader with over 17 years of experience helping software and technology services businesses win customers, enter new markets and build teams.
My background combines enterprise sales and strategic partnerships with recruiting and developing technical and go-to-market teams, establishing regional operations and holding board-level responsibility.
I began my career in software development and engineering. Together with an MBA and experience across SaaS, managed services and data and AI solutions, this helps me connect customer needs, technical capabilities and commercial decisions.
Through Salesenz, I work alongside founders and their teams to sharpen their offering, develop opportunities and build the capabilities needed for their next stage of growth.
08 / YOUR NEXT STEP
Let’s talk about your
next stage of growth.
Tell me what your company builds or delivers, how you currently approach sales and where you want to grow.
We will discuss what needs attention and whether Salesenz is the right fit to help you move forward.