Turning capabilities into a clear offer.
Your technical team can deliver. Now make it clear what you offer, which customer problems you solve and why it matters to their business.
Salesenz helps B2B software and technology services companies turn technical expertise into business growth.
I work directly with founders and their teams to clarify the offer, reach the right customers and move sales opportunities forward.
01 / OUR PURPOSE
Salesenz helps technology businesses connect what they can deliver with what customers need, then turn that understanding into commercial action.
02 / YOUR NEXT CHAPTER
You offer software products, solutions or technology services. Growing the business means making clear what customers can achieve with your offering, who needs it and how they will buy.
Your technical team can deliver. Now make it clear what you offer, which customer problems you solve and why it matters to their business.
Important meetings still need you. Proposals come back to your desk, and opportunities wait for your follow-up. You need clearer ownership across the team.
You are considering a new country, industry or customer segment. You need to understand where your offering fits and how to reach the right buyers.
The demo goes well, but the next step stays unclear. Follow-up slows, and you cannot tell whether the opportunity is progressing or simply staying open.
03 / HOW I CAN HELP
Find the markets and customer segments where your software, solutions or services address a meaningful business need.
I help assess opportunities, shape your value proposition, prioritise accounts and develop customer and partner relationships.
The approach is tailored to your offering, target customers and business model.
Discuss your next marketBring experienced sales leadership into your team, either part-time or full-time for a defined period.
I help set commercial priorities, structure your sales process, coach your team and work directly on customer opportunities, from discovery and proposal development to negotiations and follow-up.
Discuss your sales organisation04 / SELECTED EXPERIENCE
My experience connects enterprise sales and partnerships with recruiting and leading technical and go-to-market teams. Across software, SaaS and technology services, I have opened markets, established regional operations and coached teams and their future leaders.
Planned and executed market-entry strategies for SaaS and on-premises solutions across compensation management, business process management and B2B integration. Combined direct sales with partner-led approaches, including securing a compensation management SaaS solution’s first financial-services customer in its target market.
Recruited and led a commercial team, helped shift the business from IT outsourcing towards managed services and secured several multi-year enterprise agreements.
Set up a regional operation and recruited and led a technical team supporting both product development and international customers. Built local customer and partner relationships alongside the operation.
05 / HOW WE WORK
A free 30-minute call to discuss your priorities and whether working together makes sense.
Outcome: A shared view of your needs and the next step.
We review your current situation and existing work through a focused assessment or stakeholder workshop. The scope, participants and time required are agreed in advance.
Outcome: Shared priorities and a recommendation for the right support.
We agree the scope, responsibilities and expected outputs. A practical blueprint sets out the priorities and actions for the engagement.
Outcome: An agreed scope and a clear plan for the work.
The rhythm follows the work: weekly pipeline reviews for sales leadership, focused reviews for selected opportunities, or four-week sprints where appropriate.
Outcome: Clear next steps and priorities reviewed as the work progresses.
I combine AI-driven research and analysis with commercial experience to prioritise accounts, prepare meetings and guide sales decisions.
We validate insights through customer conversations and use what we learn to refine the next steps.
Progress requires time, input and decisions from your leadership team and the people involved. We agree that commitment before the work begins.
06 / MEET THE FOUNDER
Founder of Salesenz
You have the technical expertise to create value. Now you need buyers to understand why it matters to their business.
I’ve worked on both sides. I began in software development and engineering, then spent 17 years in enterprise sales, partnerships and team building, helping software and services companies enter new markets.
That combination helps me connect your team’s technical expertise with the business case your buyers need. I have recruited technical and go-to-market teams, established regional operations and held board-level responsibility.
I work alongside you and your team on real opportunities, helping you win business and build a sales organisation with clearer ownership.
I hold an MBA specialising in Management of Technology-Based New Enterprises, with commercial experience across SaaS, managed services, data and AI.
Let’s spend 30 minutes discussing what you need and whether I can help.
Book a free 30-minute call07 / YOUR NEXT STEP
Start with a free 30-minute call to discuss your commercial priorities, explore whether I can help and agree a suitable next step.